Cold Calling Initial Steps:- One should have proper knowledge of the purpose because without it we over the phone may sound like a robot or script. While you start calling, don't rush, maintain politeness in your vocabulary, properly greet the customer, understand their taste (the way they can understand) because everybody does not understand similarly. Maintain proper control over the rate of speech, this is the most important part. Let suppose if a customer is unable to understand, your call may result in hangup that may lower down your confidence. Some older people are unable to understand your vocab maybe you may rush faster than their expectations. Go through with the script properly in beginning days so that you can be able to understand the purpose of cold calling. Once it'll come in your routine you can modify. Follow these steps you'll be able to generate leads.